marketing

A **concert** is a live [|performance], usually of [|music], before an [|audience]. The music may be performed by a single [|musician], sometimes then called a [|recital], or by a [|musical ensemble], such as an [|orchestra], a [|choir], or a [|musical band]. Informal names for a concert include "show" and "gig". Concerts are held in a wide variety of settings or venues, including [|pubs], [|nightclubs], [|houses], [|barns], dedicated [|concert halls], [|entertainment centres], large multipurpose buildings, and even sports [|stadiums]. A concert held in a very large venue is sometimes called an **arena concert**. Regardless of the venue, musicians usually perform on a stage. Before the dominance of recorded music, concerts would be the only opportunity one would generally have to hear musicians play. While the principal reason for a concert is the opportunity for the musicians to perform in front of an audience, even the most purely artistic of endeavors will see gains. Concerts provide the musicians exposure to the public. An attendee will probably see the musicians perform again if the concert was worthwhile. Recording artists usually go on tours to promote record sales and introduce their fans to new [|musical compositions]. Some musicians and musical groups are known for consistently touring and holding concerts, others rarely so.

It is common practice to implement some form of admission charge for a concert, although there are also free concerts. The proceeds from the ticket sales traditionally go to the performing artistes, producers, and organisers. However, there are also [|benefit concerts] where either the proceeds or profits will go to [|charity].

A **concert tour** is a series of concerts by a musician, musical group, or some number of either in different cities or locations. Especially in the popular music world, such tours can become large-scale enterprises that last for several months or even years, are seen by hundreds of thousands or millions of people, and bring in millions of dollars (or the equivalent) in ticket revenues. Different segments of long-lived concert tours are known as "legs". Concert tours are often administered on the local level by concert promoters or by [|performing arts presenters].


 * //[|Product]//: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the [|end-user]'s needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.
 * //[|Pricing]//: This refers to the process of setting a [|price] for a product, including discounts. The price need not be monetary - it can simply be what is exchanged for the product or services, e.g. time, energy, or attention.
 * //[|Promotion]//: This includes [|advertising], [|sales promotion], [|publicity], and [|personal selling], [|branding] and refers to the various methods of promoting the product, [|brand], or company.
 * //**Placement**// (or [|distribution]): refers to how the product gets to the customer; for example, point-of-sale placement or [|retailing]. This fourth P has also sometimes been called //Place//, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales.

Social and Ethical Issues

There is a type of concert called concert tour which basically means that a musician or a group goes around the country or sometimes a few country to advertise themselves to many other people iat different locations and this kind of marketing strategy causes an social and ethical issue that is written below. Teenagers who are obssesed to some musicians or musical groups try their best to make their way to the concerts with taking many risks.It has been a big social and ethical issue that teenagers skip schools and don't go home to see the concerts. There are some extreme cases that teenagers leave from home for a month or two, to attend every single concert that is being held around the country. Mean while some of them get into serious accidents or fights with other teenagers who support the other musicians or musical groups.